What to review this month.
One market-level price decision worth checking.
For comparable London cod and chips portions, prices in this band are the easiest place to check first this month.
Prices in this band sit below the established mid-market for
London fish and chip shops — where neighbourhood chippies
and established fish bars are already pricing above £12.95.
One category. One action. Based on the London Fish & Chips reference signal for April 2026.
Current posted London prices for comparable cod and chips portions span from entry-level neighbourhood chippies (£9.99) through established fish bars (£12.95–£16.00). The upper tier — anchored by George's Fish Bar and comparable London shops — is firmly above £12.95. With cod prices and London operating costs continuing to rise, if your core cod and chips is priced below £12.95, this is the clearest category to review first. A move toward £14.50 places you squarely in the mid-market where quality-focused London fish bars are already pricing.
These are the four fields MenuGauge AI surfaces in every full analysis.
Single public reference range for London comparable cod and chips pricing this month — from Orford's Fish & Chips through George's Fish Bar. Reference only.
Rounded to a psychologically sensible GBP price point, targeting the mid-market between established London fish bars. Public page suggestion only—your actual sheet may differ.
Illustrative estimate using the low end of the competitor range (£12.95) and the suggested price (£14.50). Ingredient cost held constant. A £1.55 move per portion across 100 servings.
London fish and chip pricing below £12.95 now sits at the entry tier, well behind where established mid-market shops are operating. With cod costs rising, this is the clearest category to review when margins feel squeezed.
Price Pulse shows the public market signal. MenuGauge AI shows which items in your own menu need attention.
Template is free. Install starts on the Free plan.
Price Pulse is a public reference signal, not a personalised menu analysis.
Source type: public_menu_pricing. Based on the official MenuGauge AI UK-London FishChips template (v3.1) and reviewed against currently posted London delivery menus. Not live market scraping.
City: London (UK-London)
Industry: Fish & Chips
Currency: GBP
Period: April 2026
The page shows a single reference range spanning the London fish and chips market from neighbourhood chippy pricing (£12.95) through established fish bar pricing (£16.00), not p25, p50, or p75. The £9.99 entry reflects a smaller portion at a budget chippy, included for full market context.
Suggested prices are set at or above current pricing only. MenuGauge AI applies psychological price rounding for GBP — £14.50 targets the mid-point of the London mid-market fish and chips tier. No downward adjustments are suggested.
This public page uses the low end of the competitor range: (£14.50 − £12.95) × 100 = £155. A £1.55 increase per portion across 100 servings. Treat it as a directional estimate, not a personalised forecast.
Price Pulse is updated monthly. This page reflects April 2026. The page is maintained by the Founder and may be recalibrated as better market inputs become available.
All prices are Deliveroo-posted prices (data from March 2026; page published April 2026). The competitor range (£12.95–£16.00) is anchored on the mid-to-upper London fish and chips tier.