What to review this month.
One market-level price decision worth checking.
For comparable NYC cheeseburgers and classic smash burgers, prices in this band are the easiest place to check first this month.
Prices in this band sit below the upper mid-market cluster
for NYC fast-casual smash burgers on delivery platforms.
One category. One action. Based on the New York City Burger & QSR reference signal for March 2026.
Current posted NYC prices for comparable fast-casual smash burgers on delivery platforms cluster tightly between $9.59 and $12.59. Shake Shack, Smashburger, Five Guys, and independent smash concepts have established $11–$13 as the mid-market norm. If your core cheeseburger or smash burger is priced below about $11.21 in this delivery-visible range, you're leaving margin on the table in a tier where customers are already conditioned to pay more.
These are the four fields MenuGauge AI surfaces in every full analysis.
Single public reference range across NYC mid-market fast-casual smash burgers this month — Shake Shack, Five Guys, and leading independents. Reference only.
Rounded to a psychologically sensible USD price point, targeting the mid-market core. Public page suggestion only—your actual sheet may differ.
Illustrative estimate using a representative current price of $11.21 and a suggested price of $11.90. Ingredient cost held constant.
NYC's mid-market smash burger cluster ($11.21–$12.59) is now well-established across Shake Shack, Smashburger, and Five Guys. Pricing below $11.21 leaves measurable margin behind in a segment where customers are conditioned to pay more.
Price Pulse shows the public market signal. MenuGauge AI shows which items in your own menu need attention.
Template is free. Install starts on the Free plan.
Price Pulse is a public reference signal, not a personalized menu analysis.
Source type: public_menu_pricing. Based on direct-order and posted menu prices checked on March 31, 2026, reviewed against the official MenuGauge AI US-NYC BurgerQSR template (v3.1). Not live market scraping.
City: New York City (US-NYC)
Industry: Burger / QSR
Currency: USD
Period: March 2026
The page shows a single reference range anchored on the NYC mid-market fast-casual smash burger cluster ($11.21–$12.59), not p25, p50, or p75. Five delivery-platform observations from leading brands were used to define the range. It is designed to answer one question quickly: what to review this month.
Suggested prices are set at or above current pricing only. MenuGauge AI applies psychological price rounding for USD price points, targeting mid-market positioning. No downward adjustments are suggested.
This public page uses a representative example at the low end of the competitor range: ($11.90 − $11.21) × 100 = $69. Treat it as a directional estimate, not a personalized forecast.
Price Pulse is updated monthly. This page reflects March 2026. The page is maintained by the Founder and may be recalibrated as better market inputs become available.
All prices are delivery-platform posted prices (March 2026). DoorDash prices typically run 8–30% above in-store pricing. The initial dataset was revised after research confirmed a sampling gap in the mid-market tier.